Whats A Brand Account On Youtube

4 Reasons You Need a YouTube Brand Account

Video always wins the day. It tells a story that pictures and words alone can't convey. But creating the video is only half the formula for success. Per a Tripepi Smithism, Content x Distribution = Impact. If a video doesn't make it onto your social media, then (in most cases) it's as bad as not producing video content at all.

Enter YouTube, the second most-visited search engine in the world, trailing just behind Google (its parent company). Most public and private agencies already publish their video content to the video-sharing mega platform. Still, many have yet to make the pro move to secure their YouTube Brand Account. If you're one of them, here are four reasons why you should ASAP:

1. Enhanced Security

YouTube Brand Accounts grant access via personal Google accounts without sharing information between profiles. This means you can set up multiple channel managers and keep your personal Google log-in secure.

2. Team Collaboration

Brand Accounts feature two access types: owner and managers. The owner of the Brand Account can add or remove managers, edit business information, post and manage videos and interact with your audience in the comments. Managers have all owner capabilities except for adding and removing managers.

3. Customization

After registering for a brand account, you can choose your channel's name and URL. YouTube's standard is to name your channel after the email address you registered with but this doesn't give you the online credibility people look for when looking for valid sources of information.

PRO TIPS:

Choose a URL and name that is consistent with your agency's username/URL across other social media.
Take advantage of YouTube's other ways of customizing your channel:
- Write descriptions for your videos that have helpful links
- Choose an engaging thumbnail
- Featured channels
- Add end screens to guide viewers to your other videos or subscribe
- Link to your other social media and website
- Roll out your branding across your channel's banner and profile picture

4. Measurements

Analytics dashboard within YouTube Studio Brand Accounts give you access to Analytics, which provides data on watch time reports, interaction reports, audience engagement, demographics and revenue reports. Used the right way, this data will show you how you can get the most value out of your resources and videos.

How to Create a YouTube Brand Account

Create a Google account. You can skip this step if you already have one.
Sign into YouTube with your Google username and password.
Go to Account Settings and create a new Channel.
Name your Brand Account.

Once that is complete, you can get your team started with adding managers and branding the Channel. To check if you already have a Brand Account, go to your Google account information.

If you would like hands-on assistance with setting up or optimizing your YouTube Brand Account, contact Tripepi Smith.

Additional Resources

How Brand Accounts work with YouTube – YouTube Help
Check if you have a Brand Account – YouTube Help
What is a YouTube Brand Account? – Sprout Social
Sign into your Brand Account – Google
What Is a YouTube Brand Account? (How To Create One + Benefits) – Learning Hub
The Complete Guide to YouTube Marketing in 2020 – Hootsuite
YouTube Analytics 2020: A Simple Step-by-Step Guide – Unbox Social